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The authors review current developments in experimental design for conjoint analysis and discrete choice models emphasizing the issue of design efficiency. Drawing on recently developed optimal paired comparison designs, theoretical as well as empirical evidence is provided that established design strategies can be improved with respect to design efficiency.

This conceptual article aims to contribute to the design of a theory of family-influenced firms by a framework for the management of business-family dilemmas.

It combines systemic principles with the tetralemma, a tool from ancient Indian logic that families and businesses can use to manage and reframe dilemmas without dissolving the dilemmatic tensions or blurring their boundaries.

In applying the tetralemma, the article offers a range of suggestions, such as observing business and family as two discrete, yet codependent, social systems and envisioning conceptual and methodological imports from codependency research and therapy into family business research and practice.

The article proposes a framework for the selective and flexible navigation of family-business tensions without dissolving them or blurring their boundaries.